Kaelie Birkett Media sought to establish herself as a unique brand in the crowded social media landscape. The challenge was creating a distinct visual identity that would resonate with clients seeking an authentic, rugged aesthetic while conveying professionalism and creativity.

We designed a logo suite that seamlessly blends the concept of connection inherent to social media with a subtle cactus motif nestled between the letters, symbolizing growth, resilience, and a unique desert-inspired identity.